Vuvuzelas - part of a rich South African - Free Essay Example

Sample details Pages: 2 Words: 462 Downloads: 2 Date added: 2017/09/18 Category Environment Essay Type Argumentative essay Tags: Africa Essay Did you like this example? Final Argumentative essay AGLE 121 G . J. Venter 22223924 0767492981 26-08-2010 Mr. Louw J1B I love Vuvuzelas / I hate Vuvuzelas The beloved Vuvuzela has become part of a rich South African soccer culture. It is the driving force of the supporters and their Vuvuzelas that motivate there teams, so the question being is it a friend or foe? The Vuvuzelas caused quite a stir in the FIFA World Cup Finals in June-Julie of this year. The soccer players were all complaining about the noise it makes. According to the players it was very difficult to hear one another on the pitch. This caused massive problems for the players as they could not hear the instructions amongst one another. Portugal’s Captain Cristiano Ronaldo could not handle the noise and took matters further by complaining to the FIFA Board of Directors. His protest was waved away without any argument. The Vuvuzela first appeared in 1965 at a soccer match in South Africa. Ever since that year there has been a st eady increase of Vuvuzelas appearing at soccer games. It has established a solid place in the hearts of the supporters and South African culture. It was unrealistic of the players to ask the FIFA Board to remove it from the stadiums for the world cup finals. How can they expect to ask the host to change their traditions? The Vuvuzela is South African soccer. It is the formula behind the fantastic atmosphere. Over the television the sound of the Vuvuzelas became too much after a while. Just imagine what it felt and sounded like inside the stadiums. It would cause damage to one’s ears. The only means of communication is shouting. At the end of the eve your ears and throat would be aching of the pain. Is that the best way to enjoy your evening? There was a solution, but that meant buying the expensive box tickets. This meant that only the wealthy could experience the games in ultimate comfort. This aspect really did not matter to the supporters as most of them are really y oung and do not mind it at all. In the eyes of the supporters nothing is better than being in the stadium with their friends and a cold drink in their hands, blowing their Vuvuzelas. To them it is all about the experience of a lifetime. And it was. In the end it all comes down to one thing and one thing only, keeping the South African culture alive. The Vuvuzela has established itself well and is here to stay. I love the Vuvuzela and what it represents. It is amazing being in a stadium surrounded by the sound of the trumpeting Vuvuzelas. It showed the world the South African way. The Vuvuzela is here to stay. 465 words Don’t waste time! Our writers will create an original "Vuvuzelas part of a rich South African" essay for you Create order

Teen Suicide Essay - 1320 Words

Makayla Kroshus Ms. Estrella Lopez 8th English Language Arts 09 November 2017 Teen/Adult Suicides Suicides in the United States have increased in the last year has increased by 9%. The Problems With Suicide/ Percent of Deaths With Suicide In 1980 nearly 27,000 people took their own lives, making suicide the 10th most common cause of death. 57 percent of the cases of suicide in the United States involved firearms. In 2015 Suicide had been marked the second leading cause of death from ages 10-24. Suicide has been a major health problem in the United States since 1980. The suicides in The United States recently increased because of California and New York. â€Å"Suicide is the second leading cause of death for college-age youth and ages 12-18†Ã¢â‚¬ ¦show more content†¦Depression for most women is because their bodies are chemically unbalanced and the pills have chemicals inside of them and when women take those antidepressants the pill helps balance out the chemicals inside their bodies. Some people just don’t believe they belong in this world and the antidepressant supposably helps them, but studies have proved that most women are just addicted to the pills. Even when doctors say they don’t nee d the prescription anymore the people who were taking them their bodies and their minds tell them that they need the pills but they don’t. The antidepressants have been also used as a drug, so doctors are not allowed to give out antidepressant pills as much as they used to because there has been a series amount of overdoses with the antidepressant pills. Studies have shown that the amount of overdoses were purposely because 1. There was a suicide note or a letter. And 2. The people that just did it took too much purposely. So what people think might help with their depression might actually be the cause of their life ending. What Causes People To Take Their Own Life And How The most common reason why people take their own life is because 1. Bullied 2. They have a mental health issues. 3. They have either been sexualy or verbaly abused by friends or family etc. Statistics say that the most common ways of killing yourself are by hanging yourself,Show MoreRelatedAn Essay on Teen Suicide798 Words   |  4 PagesTeen suicide My essay is on teen suicide there are a lot of suicides that happen in the U.S they are caused from being bullied also it can caused by being depressed. There is also a high increase of suicides for people who take antidepressants. All this information is true based on the sites below. 1) http://www.findingdulcinea.com/news/health/September-October-08/Teen-Suicide-Rate-Worries-Mental-Health-Experts.html 2) http://articles.latimes.com/2013/oct/20/nation/la-na-nn-funeral-illinois-teen-suicide-bullying-20131020Read MoreTeen Suicide Essay605 Words   |  3 PagesDaneshia Alberty Campbell EnglishIII-7 11 February, 2011 Teen Suicide Essay Teen suicide is one of the fastest killers for young teenagers. Every year thousands of teens die in the United States. There are many different reasons of why young teens commit suicide. Family issues, low self-esteem, and bullying are three of the many leading factors towards suicide for teens. Problems at home can cause a teenager to take their lives. Abuse in the home of the teenager can most often establish aRead MoreTeen Suicide Essay881 Words   |  4 PagesTeen Suicide Suicide is a growing problem in American culture. Sadly, teens are affected the most. Teen suicide is increasing rapidly. â€Å"About 5,000 teens in the United States kill themselves each year† (Peacock, 4). Suicide among teens is a serious and devastating crisis. More teens are taking their lives today than ever before. Teen suicide does not affect one specific type of teen; it affects any type of teen. There are a variety of reasons teens resort to committing suicide. Many people are workingRead MoreTeen Suicide Essay891 Words   |  4 Pagesanother man without Clementi’s knowledge, Clementi committed suicide. The actual definition of suicide is â€Å"the action of killing oneself intentionally†. The act of suicide is a serious matter, and is particularly prevalent among teens and young adults. The best way to prevent teen suicide is through informing people of its existence, and educating them on the warning signs and prevention methods. In this essay I will explain why suicide is a major public health problem through statistics, show theRead MoreEssay On Teen Suicide1235 Words   |  5 Pages† offer little comfort, and even less hope to those considering suicide. Amongst U.S teens, suicide is the 2nd leading cause of death more so than cancer, AIDS, chronic drug use, and heart disease combined. Common risk factors are bullying in school, history of sexual abuse, alcohol, and drug addiction, along with a history of mental illness in the family. There is also a direct correlation between socioeconomic status and suicide in urban, and remote areas. Factors such as social deprivation,Read MoreEssay On Teen Suicide1332 Words   |  6 Pagesbut if that s true then why is there an increase in teenagers committing suicide. We all know that the rate of teenage suicide has been on the rise just as fast as the rise of social media use. Teenage suicide is never a good thing and is heartbreaking to those it affects. As social media become s more intertwined in young people s lives there has been an increase in teen suicide from cyber bullying. Often times young teens don t know the dangers and consequences social media can cause and makesRead MoreTeen Suicide Essay1080 Words   |  5 PagesTeen Suicide â€Å"Suicide is the third leading cause of death for young people between eleven and eighteen years of age† (â€Å"Introduction to Teen Suicide†). According to Merriam-Webster’s Collegiate Dictionary: suicide is the act or an instance of taking ones own life voluntarily and intentionally. Meaning that when someone takes their life they are fully aware of their decisions. These decisions are clouded by the rational part of the brain not maturing until the age of twenty five. Looking at thisRead MoreTeen Suicide Essay1224 Words   |  5 Pages The rates of suicides in teens have been rising more and more over the past few years; with an increase of over 300% in adolescents since the 1950s. (Miller 2009) Teens are basically crying out for our helps, but it seems that we are ignoring them. But why? Do we not care? Or do we even know what signs to be looking for? ANd average of 1,800 young people take their own lives and almost 85,000 are hospitalized for attempts (CDC, 2008). With the statistics being this high we need to take some actionRead MoreTeen Suicide Essay866 Words   |  4 PagesNydria Daniel Leslie Campos Enc1101 31 October 2017 Emotional Suicide amongst Teens Suicide has become an extremely important social issue in our society. Did you know that suicide rate is the 10th leading cause of death in the United States according to the A.F.S.P (American Foundation for Suicide Prevention)? Teen suicide rates continue to increase every year according to statistics. Today, teens are having mental struggles that can affect their everyday lifestyle and they can’t seem to find anyoneRead MoreTeen Suicide Essay1679 Words   |  7 Pagesâ€Å"Suicide of any kind is an act in which a person takes his or her own life. FACT: Suicide is a prevalent cause of death among America’s youth today.Each and every day almost 1000 teenagers think about suicide and about 0.018% of them will be successful in committing it.† It is an ongoing problem that is often described as uncalled for immature and unnecessary. But having a deeper understanding and better knowledge are some key factors for preventing teenage suicide. This â€Å"problem† most likely start

Essay on The True Heroes in Hemingways The Sun Also Rises

The True Heroes in Hemingways The Sun Also Rises The imagery of bulls and steers pervades Hemmingways novel, The Sun Also Rises. Bullfighting is a major plot concern and is very important to the characters. The narrator physically resembles a steer due to the nature of his injury. Mike identifies Cohn as a steer in conversation because of his inability to control Brett sexually. Brett falls for a bullfighter, who is a symbol of virility and passion. However, there is a deeper level to the bull-steer dichotomy than their respective sexual traits. The imagery associated with bulls and steers is more illustrative than their possession or lack of testicles. In their roles and in the images associated with them, bulls are glorious,†¦show more content†¦When the bulls enter the ring they tear in at the steers and the steers run around like old maids trying to quiet them down (133). Jake and his companions witness a bull gore a steer upon unloading, prompting Cohn to observe its no life being a steer (141). Mikes supreme insult t o Cohn is to compare him to a steer. Clearly, this treatment shows how inferior steers are to bulls. Steers lack not only testicles, but also the ability to inspire passion. No one goes to the bullfight to watch the steers. Steers are cut off from the heights of glory to which the bulls ascend. The diction is clearly on the side of the bulls. The bulls are the more attractive and noble of the two images. However, I feel that Hemmingway prefers the less dazzling, but more stable, life of the steers. Hemmingways preference for steers is shown in the implicit and explicit critiques of bulls. One such critique is implicit in Robert Cohns actions. When he trades the steers role for that of the bull, unhappiness and pain result. Jake, Mike and Pedro are physically injured and Cohn is emotionally mortified. The bull which gores the steer is described as being just like a boxer (139). We know that Cohn, too is a boxer. When he turns his boxing abilities against his former companions, he dies as far as the novel is concerned. Like a spent bull, he must leave the ring after the fight never to return. By contrast, Jake, the steer whom Cohn gores,Show MoreRelated Jake Barnes as Hemingway Code Hero in The Sun Also Rises Essay1684 Words   |  7 PagesJake Barnes as Hemingway Code Hero in The Sun Also Rises      Ã‚  Ã‚   The portrayal of heroism is an essential aspect of literature, and every writer delineates his heroes through their ability to triumph over adversity. Ernest Hemingway (1899-1961) consistently defined and distinguished his heroes through an echoing set of characteristics that form a characteristic Hemingway Code Hero. A Code Hero is one that distinguishes himself by his ability to demonstrate graceRead More Plight of the Code Hero in the Works of Ernest Hemingway Essay2466 Words   |  10 Pagesreflected in his novels as his heroes struggle through.   They are all martyrs to their cause, suffering but triumphantly ending their lives because they do not falter and show no weakness.   Destroyed, they are nevertheless winners because they do not give in.   Success is that old ABC -- ability, breaks, and courage (Luckman n. pag.).      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hemingways heroes succeed precisely because of these characteristics.   Hemingways heroes are not Marvel Heroes; they do not leap over tallRead More Hemingway and Fitzgerald Essay1423 Words   |  6 Pagespretty†¦The mouth worried you until you knew him, and then it worried you more.†(Hemingway, 149) The above passage, as several scholars have pointed out, is an excellent example of Hemingway’s â€Å"selective memory† as far as his descriptions of Scott are concerned, and in a larger part, is also indicative of the rather mythological quality their relationship took on over the years.(Bruccoli, 1) In his book Fitzgerald and Hemingway: A Dangerous Friendship, famed Fitzgerald academic MatthewRead MoreThe Existence Of Hemingway s Code Hero1639 Words   |  7 PagesThe existence of Hemingway’s â€Å"Code Hero† was first explored in 1952 by Hemingway expert Philip Young in his book Ernest Hemingway (Later revised in 1962 as Ernest Hemingway: A Reconsideration). Hemingway himself defines the Code Hero as â€Å"a man who lives correctly, following the ideals of honor, courage and endurance in a world that is sometimes chaotic, often stressful, and always painful†. Ultimately the Code Hero will lose because even heroes are mortal, but the true measure of a man is how theyRead MoreEssay about Analysis of Style and Theme in Works by Ernest Hemingway3088 Words   |  13 Pagesanalyze style and theme in two of Ernest Hemingways short stories, The Snows of Kilimanjaro and The Big Two-Hearted River, and two novels, The Sun Also Rises and Green Hills of Africa.1 The Snows of Kilimanjaro is about an author named Harry, who is lying on the African plain and dying of gangrene. The Big Two-Hearted River is about an ex-World War I soldier, Nick, who is trying to put his life back together after the war. Similarly, The Sun Also Rises involves an ex-soldier who is copingRead More Ernest Hemingway and Masculinity Essay2243 Words   |  9 Pagessymbolism Hemingways stories create. He skillfully places symbols and metaphors throughout his novels. In his own writing, Hemingway doesnt explain in detail his metaphors. Rather, he forces the reader to discover the deeper meaning hidden in his stories. His use of the Tip of the Iceberg Theory leaves the reader searching deeper into Hemingways writing to find its true meaning. [VGC1]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Once the reader can thoroughly grasp Hemingways style, he must then learn about Hemingways pastRead More Biography of Ernest Miller Hemingway Essay3798 Words   |  16 PagesErnest was also fascinated by the wars and heroes at the turn of the century: the Spanish-American War (1898);, the Goer War (1899-1902); and the Russo-Japanese War (1904-05), which inspired him to collect military cartoons. Ernest loved to read the Old Testament when he was a boy because it was so full of battles. (Meyers 3) Ernest Hemingways maternal grandfather was Ernest Hall, who was injured in the Civil War. He tried to shoot himself when he was near death, but Hemingways father hadRead MoreDoubt in a Farewell to Arms by Hemingway1862 Words   |  8 Pagesby Hemingway, T.S. Matthews states, The description of the war in the first part of A Farewell to Arms is perhaps as good a description of war just behind the front as has been written; and a fresh report from a point of view as original as Hemingways is an addition to experience† (Matthews 125). The level of reality of war of the setting is important as it paints a realistic picture of what people went through in the war. With this description, it makes it easier to paint Frederic in harsh conditionsRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagescommentary in which the reader explains what the text reveals under close examination. Any literary work is unique. It is created by the author in accordance with his vision and is permeated with his idea of the world. The reader’s interpretation is also highly individual and depends to a great extent on his knowledge and personal experience. That’s why one cannot lay down a fixed â€Å"model† for a piece of critical appreciation. Nevertheless, one can give information and suggestions that may prove helpfulRead MoreSAT Top 30 Essay Evidence18536 Words   |  75 Pagesto believe. There’s a much darker side to old man Columbus†¦ Facts: Born to a middle-class family in Genoa (now modern Italy); as a boy and young man he worked on ships and as a business apprentice. He was an ambitious, self-educated man who was also very religious and interested in Christianity (and the spreading of it) In Columbus’s lifetime, the â€Å"Silk Road† to China and India - an important trade route and source of luxury goods - became much more dangerous to travel, and many navigators

E Commerce and V Business

Question: Discuss about the E Commerce and V Business. Answer: Introduction According to Grant, Fernie and Schulz (2014), Electronic Commerce, commonly known as e-commerce is the process of doing business with the help of computer networks i.e. the internet, online social networks, etc. Nowadays, this process of business is widely accepted throughout the world. E-commerce is in all the four segments of the business i.e. business to business, business to customer, customer to customer and customer to business. Electronic commerce refers to technologies like mobile commerce, online fund transfer, online marketing, online supply chain management, stock management system, electronic data interchanged, etc. The reason behind the popularity of e-commerce is that it saves both time and money and this process of doing business also provides convenience both the producers and the customers (Da Costa 2016). This report is about the commencement of a new business in the field of e-commerce. The primary reason for setting up an e-commerce business is that the profit margin is very high. This is an Online Food Delivery Business which takes orders from customers through the internet and delivers the food to them. At first, the operating industry of the business has been analyzed. Then the three primary goals of the business have been set and purposes are evaluated. Then the target market of the company has been recognized and set. At last, the two largest players in this industry have been recognized and their operations are critically analyzed. In the end, a conclusion has been drawn based on the total study. Industry Analysis The new online food delivery business will operate in the food delivery industry. The day is not far when the process of coming down to the restaurants and eat food or take the delivery of the food is going to be past for the continuous increase in the online food delivery system. In Australia, the online food delivery business is growing like mushrooms. Entrepreneurs all over the Australia are showing interest in online food delivery business and investing millions of dollars in this business segment. The main function of online food delivery business is that these companies allow the customers to order food from a wide range of restaurants and deliver the ordered foods to their doors within a certain time (Kurnia et al. 2015). Australia is a lucrative market in the area of online food delivery for the investors who want to invest in this particular segment as most of the Australian market is untapped. Investors all over the world are showing interest in investing in Australia as the social, political and technological factors of Australia is favorable for online food delivery business. The Australian Technology has improved enough to support this e-business. For Example, Technology giant Uber is eyeing to invest in this food delivery segment by launching their new service delivery business UberEATS IN Melbourne (Dunford et al. 2014). Other factors i.e. social and political factors are also investment friendly in Australia. According to Taneja and Singh (2012), like other business segments, there are some challenges faced by this online food delivery segment. The big challenge is to deliver the food on time. The food delivery companies promise the customers to deliver the food on time like within 30 minutes or 1 hour, etc. This is a big challenge as on time delivery requires an efficient network of logistics. But it is not always possible to deliver the foods on time as there can be various problems. The customer loyalty hugely depends on the timely delivery of foods. Online food delivery business is changing the customer perception about food deliver system. It is not just delivering the food on time; it is the process of delivering delicious and healthy foods in a convenient way which saves both money and time of the customers. Goals of the Business Every business has some specific goals to achieve as goals determine the direction of the business. The three primary goals of the newly launched Online Food Delivery Business are discussed below: The first goal is Timely Delivery. Timely delivery is the toughest challenge face by the online food delivery industry. The main purpose of timely delivery is that it determines the customer loyalty. According to Berger, delivering the food on time is the biggest challenge. To achieve the goal the company should employ an effective logistics system. The company is planning to employ an army of delivering persons who will be responsible to deliver the foods on time to the customers (Ross 2013). The second goal is to Maximize the profit by satisfying the needs of the customers. To stay alive in todays highly competitive market, the companies must think about the process of maximizing the profit as profit is like the oxygen of an organization. On the other hand, the companies need to consider the aspect of customer satisfaction at the same time. So the purpose of this goal will be to serve the customers in such a way that it can help to increase the goodwill of the company. And this total process will lead to profit maximization (Vranceanu 2014). The third goal is to Provide convenience to the customers in order and payment systems. The order process should be mobile friendly as nowadays almost all the people use mobile phones to order something through online. There will be an application through which the customers will order the foods. On the other hand, there should be various types of payment modes available to the customers. The payment modes should be secure as this is the matter of concern for most of the customers. Customers need safety while paying online and the company needs to be determined to provide it (Oliver 2014). E-commerce aspects of the Business According to Barnes and Hunt (2013), online food delivery business is a kind of business which totally depends on the internet as the customers use the internet to choose the restaurants, order the foods and payments. The new e-business is well structured to cater to the needs of the customers. The e-commerce aspects of the business are discussed below: The company will have an official website. The website will contain all the details about the partner restaurants. By accessing the website, customers can get the food menu of all those restaurants and order. There will be an official mobile application of the company which will have all the details about the restaurants. People can order through this application. The application will be a user-friendly one. Anyone can access the application as does not have any complex process to operate. The application will charge minimum data. There will be a system of tracking the delivery person through the application. Customers can see where the delivery person is through the application. So this application will provide a lot of features which is convenient for the customers (Holzinger, Treitler and Slany 2012). There will be two types of payment systems available for the customers i.e. Cash Payment and Online Payment. As most of the customers like to pay online, there will be a safe and secure mode of online payments. Customers can pay through their debit cards and credit cards by using the online application of the company. On the other hand, they can use the official websites of the banks on which they hold an account to pay bills. The application is purely hacker proof and confidential; so there is no chance of leaking the banking details of the customers (Kimes and Collier 2014). In the case of any inconvenience happens, the customers can talk to the representative of the company through a live video chat from the official website and the application of the company. Value Proposition Value Proposition helps to create the brand image of business. In simple words, by reading the value proposition of a company, customers can understand the benefits offered by the company (Osterwalder et al. 2014). The tagline of this online food delivery business is The Fastest Way to Get Your Food. The value proposition of this company exists behind the tagline. The benefits offered by this company to the customers are discussed below: As this is an online food ordering business, this gives the customer to order foods online and delivered by the delivery person of the company. Customers can order the food either by using the official website of the company or the official mobile application of the company. Both the website and the application consist of a large variety of restaurants which offer foods like Chinese, Italian, Thai, Continental, etc. The customers can get the foods within 30 minutes of the order as the company has a large number of delivery people and one delivery person engages one order at a time. This makes them more efficient and helps them to deliver the foods on time. By using the mobile application, the customers can track the delivery person i.e. where he is at that moment. The company accepts both cash and online payments. As most of the customers use online payment mode, the company has a well structured, safe and secure online payment mode (Bruneel et al. 2012). In todays world, customers want innovation as well as satisfaction from the companies. And to stay in the competition, businesses need to come up with innovative features that can attract the customers. The new online food ordering business has all the ingredients to cater to the needs of the customers and to stay in the marketplace. The unique facilities offers by the company will help to satisfy the customers as well as help to retain them (Flaherty and Rappaport 2015). Target Markets The twenty-first century is the century of technology and internet. People from all age group use the internet and mobile phones for daily purposes (Cunningham and Frschl 2013). Standing at this era, this new online food ordering business has a sky of opportunities to expand its business (Wedel and Kamakura 2012). There are two segments of people who are the target market of this e-business. The first target market is the people in the age group of 18 to 25 years. This segment of target market consists of mainly school and college goers. Nowadays being the age of technology, it can be presumed that all 90% of them use the internet on mobiles, tablets, laptops and computers. It has been seen that this age group of people has a high tendency of buying foods online like pizza, Chinese, etc. The money comes from two sources. The school and college goers get the money from their parents or relatives. Some of them doing a job while studying in the universities can buy the foods from their own. As this segment of customers is very tech savvy, they are the potential customers of the company (Cross, Belich and Rudelius 2015). Another target market is the people in the age group of 26 to 40 years. People in this segment are the working men and women. In this case of people, money is not the issue as they all are working people. As they all are working people, they do not always get the time to cook. Most of the time, they are in a hurry to go to the workplace, that's why they buy food online on a regular basis. On the other hand, at the time of parties festivals people enjoys a lot and do not like to cook the foods. They order foods from restaurants. All these situations give the company chance to make these potential customers as permanent customers (Craft and Hassan 2015). Competitor Analysis The Australian online food delivery market is vastly untapped. There is a very bright scope for the new companies to excel in this business. There are two large and renowned companies that are the competitors of the new Online Food Delivery Business. They are Delivery Hero and Menulog. Delivery Hero Delivery Hero is the worlds one of the largest leading online food delivery e-commerce company. The company was founded by Mr. Niklas Ostberg in the year of 2011. The headquarter is situated in Berlin, Germany. Delivery Hero has its presence in five continents including Australia. Delivery Hero has a well-structured e-commerce system for order taking and payment system. They have been continuously transforming themselves in the business sector. Delivery Hero has over 3, 00,000 restaurants all over the world registered with them. Customers can search for any restaurants and any categories of foods through their official website and their official mobile application. Both cash and online payments are available in Delivery Hero. There is a facility of saving one's favorite menu on the website. Delivery Hero does not employ any intermediaries in the order making and payment process. When someone places an order, that order goes direct to the selected restaurant and the food is delivered to the customer hot and on time. As Delivery Hero has the rating facility of the restaurants, one can choose the best restaurant among them (www.deliveryhero.com 2016). Menulog Menulog is Australia's largest online food delivery company regarding the number of order placed. The parent company of Menulog is Just Eat. The headquarter of the company is situated in Sydney. Menulog offers the customers to choose from a wide range of restaurants. Over 7, 500 Australian restaurants are registered with this company which provides a large variety of foods to the customers. In Australia, every year the highest number of online food orders are placed in Menlag. The reason behind this success is the well-structured e-commerce mechanism of the company. The company has a user-friendly website and mobile application which takes order in just one click. Menulog has a convenient online payment system which provides the customers with a safe and secure payment experience. They use to provide special discounts and offers throughout the year (www.menulog.com.au 2016). Conclusion Nowadays electronic commerce or e-commerce is the kind of business which is gaining popularity all over the world. This business maximizes profit for the producers and saves time as well as money for the customers. This process of business is very convenient too for both the parties. From the above report, we can understand that to set up new electronic business; certain factors need to be taken into consideration. At first, one needs to determine in which industry the business will be and after choosing the industry one needs to analyze that particular industry. Analyzing the industry includes the analysis of the benefits and the challenges of that industry. And this process shows the potentials of the business in that industry. It also includes the analysis of the competitors. The competitors analysis helps to spot out the loopholes of the business and gives the scope for improvement. After the industry analysis, the goals of the business must be set on higher priority. In this report, three particular goals of the new online food delivery e-business have been established and justified. After that, the value proposition of the business needs to be set i.e. what are the benefits the business is offering to the customers. Then the target market needs to be set i. e. to whom the services will be presented. In this study, two types of target market have been set. The most important factor is to explain the e-commerce aspects of the business which provide the customers a convenient service. References Barnes, S. and Hunt, B. eds., 2013.E-commerce and v-business. Routledge. Bruneel, J., Ratinho, T., Clarysse, B. and Groen, A., 2012. Evolving business incubators value proposition: Comparing demand and supply of business incubation services.Technovation,32, pp.110-121. Craft, S.H. and Hassan, S.S., 2015. Global consumer market segmentation strategy decisions and managerial assessment of performance. InRevolution in Marketing: Market Driving Changes(pp. 26-30). Springer International Publishing. Cross, J.C., Belich, T.J. and Rudelius, W., 2015. How marketing managers use market segmentation: an exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). 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